Two in one tablet sales taking off


PC vendors have found a niche in which they can credibly compete against mobile device heavyweights

While the overall tablet market contracts in 2015, two in one detachable tablets have become a bright spot, according to a new study. Shipment volume will nearly double from 11.5 million in 2015 to 22 million in 2019 for two in one tablets, said Strategy Analytics.

Traditional PC vendors like Asus, Acer, and HP have found a niche in which they can credibly compete against mobile device heavyweights, as the segment is forecast to grow 91% globally over the next five years due to lower prices and better designs, showed the new Strategy Analytics’ Tablet & Touchscreen Strategies report.

By 2019, two in one tablet growth will show a five year compound average growth rate (CAGR) of 57% while slate tablet growth will amount to a 2% five year CAGR.

The overall tablet market is set to decline 4% in 2015, with modest growth returning in 2016 due to more innovative designs and enabling technology in two in one and slate tablets alike.

Microsoft has legitimised the Windows-based tablet with the Surface Pro 3 and the lower cost Surface 3, noted Strategy Analytics. In combination with the boom in two in one tablet sales, Windows tablet marketshare will reach 10% in 2015, the research firm said.

Tablet and touchscreen strategies service director, Peter King, said: “The timing could not be better for two in one tablets as Windows 10 makes the multi-mode computing experience smoother, Intel’s Skylake processors hit the market at the end of 2015, and Windows Tablets have become more cost-competitive with Android Tablets. Windows provides a familiar environment for traditional PC vendors to compete in the Tablet market and also gives CIOs a higher level of comfort when considering higher-end Tablets in the commercial setting.”

Eric Smith, tablet and touchscreen strategies senior analyst, added: “Vendors have refined two in one tablet products in the last year to be affordable and functional and there is plenty of headroom for the segment to grow in the next five years as white box vendors seek to differentiate their low cost products. The growth rate among two in one tablets will far outpace those of traditional slate tablets, though from a smaller base, as they compete for the spot of the secondary computing device in the home.”


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