Video-rich native apps for Apple iOS, Google Android and Xbox first to launch
Brightcove, a global provider of cloud services for video, has announced that Viacom is using Brightcove Video Cloud to deliver native app video experiences across multiple device platforms.
Viacom media brands including MTV, Nickelodeon and Comedy Central, are using Video Cloud and Brightcove native video player solutions for Apple iOS, Google Android and Xbox devices to deliver high quality, long-form video experiences that include support for closed-captioning, authentication, audience measurement and in-stream advertising. Future plans will expand the reach to Android smartphones and tablets.
The apps feature TV Everywhere authentication support as well, enabling Viacom to deliver long-form premium content to cable and satellite subscribers on these devices.
'Consumers today want to access their favourite shows from any device at any location,' said David Kline, senior vice president at Viacom. 'Brightcove's solutions remove the complexity of video publishing and distribution across devices and makes it easy for us to expand our second screen and TV Everywhere offerings. Brightcove's flexible, modular platform capabilities also help our brands achieve their specific objectives and fulfil their complex requirements for delivering high quality video experiences.'
Added David Mendels, CEO at Brightcove: 'Viacom has continued to evolve to meet the fast growing appetite for premium programming on every screen. We are proud to partner with such a media industry powerhouse to help engage consumers on every device and deliver the highest quality viewing experiences for both video programming and apps.'
With Brightcove Video Cloud, Viacom has access to advanced features for publishing and distributing premium video content to audiences across device platforms. Brightcove's native video player solutions for iOS and Android devices are also integrated with advertising, analytics, audience measurement and digital rights management providers, enabling Viacom to rapidly deliver apps that integrate with the third party services required for success.