Significantly expands Vodafone's presence in the Middle East and provides Zain with greater access to Vodafone's global footprint
Vodafone Group and Zain Group have jointly announced a partner market agreement that will significantly expand Vodafone's partner market presence in the Middle East, and provide Zain's customers with greater support in Vodafone's global footprint.
Under the non-equity partnership agreement, Vodafone will work with Zain companies in Saudi Arabia, Bahrain, Kuwait, Jordan and Iraq to provide customers with high quality communications services.
The move will enhance both Zain and Vodafone's ability to meet growing demand among multinational businesses for sophisticated voice and data communications solutions as well as advanced roaming services within the Middle East. This will complement Vodafone's own regional operations in Egypt and Qatar and increase the number of countries in which Vodafone has Partner Market agreements to more than 50.
Zain will have access to Vodafone's devices and services in its home markets and become the preferred partner of Vodafone in respect of the agreed areas of cooperation. Vodafone and Zain will work together to provide customers with enhanced network coverage, harmonised roaming rates across multiple countries with greater cost efficiencies and Zain will be able to use the Vodafone brand.
'The partnership with Vodafone will allow Zain to bring tangible benefits to both its customers and employees,' said Zain Group deputy CEO and chief operating officer, Hisham Akbar. 'This groundbreaking agreement will give our customers innovative products and services from around the world. At the same time, Vodafone's commercial insights and technical expertise will translate into significant operational efficiencies for Zain over the long term as we transition our networks to next generation networks and beyond.'
Ravinder Takkar, CEO, Vodafone partner markets, commented: 'Our agreement with Zain provides an opportunity for Vodafone to build its presence and work with a leading operator in the Middle East. By combining the geographical reach of our companies' respective networks, we can strengthen and deepen the benefits to our customers operating in these large and dynamic markets. We are delighted that Zain has joined our successful partner market community, which increases to more than 50 markets worldwide with the addition of Zain's Middle Eastern countries.'
