Vodafone announces expansion of Vodafone Red


Consumer and business mobile communications customer proposition spreads to more countries in Europe

Vodafone has announced the expansion of its Vodafone Red customer proposition to cover a total of 14 European markets, together with the addition of new and compelling customer options.

Vodafone Red offers European consumers and businesses one integrated service plan with: unlimited calls and text messages to any network in the customer's home country; mobile data allowances; and cloud and online protection services to back up and secure personal data available across Vodafone's mobile networks.

In addition, by the end of 2013 Vodafone customers across all 14 European markets will benefit from further innovations. These include multi-device plans, enabling customers to connect a smartphone and tablet under one Vodafone Red plan, making it simple and cost effective to own and manage multiple devices under a single bill and family plans, allowing individual family members to sign up to a Vodafone Red package at a discounted price.

There will also be a wider range of device choices, giving customers the freedom to have a new device included in the cost of their contract, receive a discount by choosing a 'nearly new' smartphone or choose to receive a new device every year for a small extra fee, plus roaming plans for Vodafone Red customers travelling in Europe, giving them the freedom to make calls, send texts and use data worry-free, for an additional daily price of around Euro 3.

With 14 countries on the same platform, Vodafone Red is Vodafone's largest multi-country marketing campaign for five years.

Vodafone Group chief commercial officer, Morten Lundal, said: 'Vodafone Red is the best of everything from Vodafone. It is what any smartphone or tablet owner would want. We know customers are looking for the freedom to communicate with confidence in order to help them with their increasingly complex mobile lives. Vodafone Red has been built from the ground up to meet the demanding needs of European consumers and businesses. We look forward to bringing Vodafone Red to all of our European customers in the coming weeks.'


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