Vodafone Ireland gets ‘appy


Vodafone Ireland partners with Furious Tribe to offer mobile apps consultancy and development

Vodafone Ireland has announced an exclusive partnership with Irish mobile app developers and designers, Furious Tribe. Furious Tribe will provide a consultancy service to Vodafone business customers to develop their own mobile applications strategy. The partnership will also enable Vodafone and Furious Tribe to build and deploy specific mobile applications for Vodafone's business customers.

Under the partnership, Vodafone customers will receive access to Apptivate, Furious Tribe's unique content management system, enabling a company to manage their mobile applications easily without having specialised IT skills.

Businesses are now using mobile applications to maximize employee productivity, increase efficiencies and to provide service channels to their own customers. Under the exclusive agreement, Vodafone will be the only communications provider in Ireland to provide the specialised consultancy service offered by Furious Tribe.

Vodafone and Furious Tribe will work alongside the customer right through from inception to design and development. Vodafone will act as a one stop shop for the service, managing the contractual and billing relationship with the customer.

Said Fergal Kelly, Vodafone Ireland chief technology officer: “Mobile applications are becoming a major strategic focus for companies, and business customers are increasingly coming to us for advice on how they can implement a mobile app strategy. With Furious Tribe's expertise we now have the ability to add value to our business customers, through this highly specialised consultancy service.”

Commenting on the new partnership, Patrick Leddy, CEO Furious Tribe said: “Partnering with a brand like Vodafone is huge recognition of the reputation that Furious Tribe has carved out in the market. We are a highly innovative company in the mobile applications sector, and by combining our offering with Vodafone's customer focused propositions, we believe that we have a truly unique service to offer businesses.”


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