Orange launches m-health hotline in Cameroon


Orange Cameroon is launching a mobile preventive medical service in collaboration with the country's Ministry for Health

Orange Healthcare has developed a solution for low cost sexual healthcare via mobile that will be launched by Orange Cameroon in April 2014.

My Healthline is a simple and reliable service delivered by a professional medical team. Orange Cameroon customers will be able to access personalised advice on contraception, HIV and AIDS, sexuality and STDs from specialists by texting 929 between 8am and 10pm on any day of the week.

With two doctors per 10,000 inhabitants, against 33 in France, and half the population living in rural areas, access to medical facilities is currently very difficult in Cameroon. As Orange Cameroon has 6,500,000 customers, My Healthline will be able to reach a large proportion of the population.

Orange will make all questions anonymous then will transmit them to a medical service consisting of Cameroonian nurses and doctors for review. After analysis, the answer produced by the healthcare professionals will be sent back to the customer by Orange.

In less than one hour from their text message, the service will provide users with reliable medical information at minimal cost (Euro 0.25, or XOF 200 per text message).

My Healthline provides quick, easy access by text, which allows anonymity and confidentiality. The service is to be provided in French, English and Pidgin, the main local dialect in Cameroon.

Orange aims to expand My Healthline to other sub-Saharan African countries and extend the scope beyond sexual health, all built on a common Orange Healthcare platform.

Orange Healthcare has collaborated closely with the Corporate Social Responsibility Department of Orange Cameroon and the Cameroonian Ministry for Health to achieve the best possible fit between the service and local needs. The subjects covered are themes often considered sensitive, or even taboo, on which people need reliable, non-judgmental information.

In this way, My Healthline will help to improve preventive medicine throughout the country in partnership with medical professionals.


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