Butterfleye monitoring system launches on Indiegogo


Versatile monitoring system with activity-based recording seeks $100,000 crowdfunding

Butterfleye, a smart, simple, wireless home monitoring camera, is launching today on Indiegogo to raise $100,000 to begin mass production.

Using infrared technology to sense activity and prompt recording, Butterfleye lets users see and hear what is happening in their homes when they are away.

Using activity based recording (ABR) to only record when humans, pets, or specific sounds are detected, Butterfleye eliminates the problem of storing empty footage and significantly reduces the amount of false alarms, claimed the company.

Using a combination of Wi-Fi, Bluetooth and cloud technologies, Butterfleye connects to the user’s smartphone and instantly sends notifications when it detects meaningful events. With the help of ABR and a unique algorithm powered by video analytics and the camera’s multiple sensors, Butterfleye learns the owner’s routines and habits, sending smarter notifications over time.

Crucially, Butterfleye’s smart motion capabilities ensure that events such as lights switching on or off, tree branches moving outside, or action on the TV are not reported as an alarm.

Within the Butterfleye app for iOS and Android is an easy to browse video newsfeed of individual occasions when the camera has detected sound or movement so users can quickly review the day’s activity.

Butterfleye’s hardware is completely cord-free, housing a rechargeable lithium ion battery that holds a charge for two weeks, boosted by the efficiencies of ABR. This allows the user to place Butterfleye anywhere around the home or outdoors and live-stream HD footage without the need for a power output to be nearby. Combined with 12 hours worth of internal storage and the ability to record video without an internet connection, Butterfleye is a versatile monitoring camera.

Ben Nader, CEO and founder of Butterfleye, explained: “My home is my sanctuary and after multiple break-ins I found myself looking for a way to protect it. With Butterfleye, we have designed something that offers peace of mind to people no matter where they are. Indiegogo is an ideal platform for us to open up the idea to people and build a community”.

Butterfleye is now available to pre-order on Indiegogo with pledge levels for the camera starting from $199 for early bird backers. The device will ship to those backers by December 2015.



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