Amobee takes mobile ads 3D


Launches Pulse 3D for cool new immersive advertising

A new version of digital advertising company, Amobee's 3D mobile advertising platform, Pulse 3D, has been launched. The new platform empowers advertisers to create realistic 3D ads that allow mobile users to engage with products in new ways.

Pulse 3D ads are based on a new hybrid architecture of HTML5 and native device technology to achieve maximum reach, engagement and performance. As a result, Pulse 3D ads are not only three-dimensional, but incorporate app-like features, location-based customisation, as well as other forms of rich media, including video, expandable image galleries, interactivity and gamification.

With Pulse 3D smart adaptation, advertisers can develop a single creative, which then gracefully scales across iOS and now Android mobile devices. Additionally, Pulse 3D ads can scale across 3D and 2D capable publisher inventory.

'Our mission is to create the world's most beautiful, engaging ads to build lasting brand relationships,' said Trevor Healy, CEO of Amobee. 'Pulse 3D gives advertisers the ability to put their products in people's hands and explore them in ways otherwise only possible in a store. With mobile commerce on a fast trajectory, creating visceral experiences on mobile devices will become a 'must' for advertisers.'

The Pulse 3D platform delivers real time 3D rendering in a mobile ad. Users can personally select which components of the ad they want to explore, making it a truly customisable brand experience. For example, within a Pulse 3D car advertisement, the mobile user can spin the 3D car model in all directions, open the car doors, change the exterior colour, explore the details of the interior design, thus creating a personalised experience.

Every action of engagement in Pulse 3D ads can be measured and analysed, allowing CMOs to effectively reengage customers in a more meaningful way.

PULSE 3D has already been used to deliver immersive mobile ad campaigns for brands such as BMW, Expedia, Nokia, DISH Network, and The Weather Channel.


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