Apple announces record preorders for new kit


Pre-orders outnumber supply as four million orders placed in 24 hours

Apple has stated today that there have been record levels of first day preorders for the iPhone 6 and iPhone 6 Plus, with over four million in the first 24 hours.

Demand for the new iPhone's exceeds the initial pre-order supply, Apple claimed. While a significant amount will be delivered to customers beginning this coming Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers this Friday 19 September at 8.00am local time at Apple retail stores. Both models will also be available on Friday from mobile carriers and select Apple Authorised Resellers.

'iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,' said Tim Cook, Apple's CEO. 'Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday.'

iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning this Friday, and in more than 20 additional countries beginning on Friday 26 September, including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.


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