Empowers publishers to build augmented reality experiences with new self-service tool
Blippar, a mobile image recognition and interactive mobile platform for publishers, brands and advertisers, has announced the launch of Blippbuilder.
This self-service, augmented reality creation platform for publishers will enable the instantaneous conversion of any editorial material, images or pages, into interactive digital experiences. Additionally, it will add a new dimension of engagement to paid advertising, thus building out a more robust revenue stream and providing added value to readers.
Blippbuilder's simple drag and drop interface will allow publishers to bring their magazines and newspapers to life in three simple steps; just upload an image, activate the content and publish. The launch of this tool will offer readers 'blippable' experiences from cover to cover by complementing the existing campaigns that Blippar has created for brands and retailers that advertise in print publications.
As publishers and media owners continue to explore new ways to innovate in the digital age, Blippbuilder allows for the seamless integration of the physical and digital worlds by adding compelling, interactive digital content on top of static images and text. It helps deliver experiences that will drive increased interaction, responses and revenue, said Blippar. Blippbuilder also gives publishers access to an analytical dashboard with data designed to easily track and measure the success of each editorial and advertising campaign.
Ambarish Mitra, CEO and cofounder at Blippar said: 'Since publishers know their readers better than anyone else, we believe it is important to place Blippbuilder directly in their hands. The addition of augmented reality to the print media landscape is a natural evolution of the industry. We're proud to play a founding role in merging the print and digital worlds to create a sustainable option for publishers worldwide.'