Box monitises the enterprise app economy


Introduces Box $rev, a monetisation programme for mobile developers

Box, a secure mobile content sharing platform, has unveiled Box $rev, a new programme for developers to use for the monetisation of their applications.

Box $rev will measure customer interactions with third party apps integrated on the Box platform, and wil compensate developers based on that usage. The company also introduced new SDKs for iOS and Android that make it easy for developers to integrate with Box and reach its community of more than 15 million users.

'We're rewriting the rules when it comes to supporting the next generation of enterprise app developers,' said Aaron Levie, co-founder and CEO of Box. 'Mobilehas democratised the app market and created a huge opportunity for developers, but enterprise apps are still struggling to monetise effectively. Box $rev changes this by creating a simple incentive program for developers to generate revenue, in turn supercharging a much richer app ecosystem for businesses and individuals everywhere.'

With Box $rev, developers are paid when a Box business or enterprise customer uses a third party app that is integrated with Box. Box $rev will provide access to Box's global network of more than 150,000 businesses, including 92% of the Fortune 500.

The company claimed its mission is to make it easy for people to share, manage and access their business content from any device. The Box $rev programme builds on this by compensating developers for extending the power of Box, while empowering people to do more with their content.

Box $rev is launching now with ten inaugural Box OneCloud partners including CloudOn, Notability, Documents by Readdle, PDFExpert, iAnnotate, Genius Scan, CamScanner, Outline+, GoodNotes and SmartOffice. Over time, Box $rev will expand to a broader set of programmes and capabilities that help developers easily monetise their apps in the enterprise.

'Box $rev is an exciting first step that allows developers to begin monetising their apps in the enterprise without the need for new versions or complicated changes to pricing models,' said Ravi Bhatt, CEO of Branchfire, the company behind iAnnotate. 'We have over a million users of the consumer version of iAnnotate and this program allows us to realise additional revenue when customers use Box.'


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