Carphone Warehouse launches MVNO iD


Designed for a data-driven generation with the lowest priced 4G plan on the UK market

Carphone Warehouse has launched its new mobile virtual network operator (MVNO), iD, a network that is built around what the customer wants and addresses consumer frustrations with current mobile phone plans.

iD, which is an operating on the Three network, has launched with a set of strong introductory offers promising the mobile user increased contract flexibility, greater access to free data roaming and the best value 4G available on the UK market.

The first mega offer from iD will be the Samsung A3, available for a limited time on a 12 month 4G plan with 300 mins, 5000 texts and 1 GB data for £19.50.

Commenting on the then-impending launch last month, Graham Stapleton, UK CEO at Carphone Warehouse, said: “We’ve been listening to our millions of customers’ network requirements and desires for years. In doing so we have identified some common challenges. People want greater flexibility from their plans and are fed up with the ‘one size fits all’ approach.

“In fact, a recent study by Which? found that overspend on mobile phone charges in the UK amounts to £5.42 billion each year, showing just how many people aren’t on the right plan for them. We are also a generation obsessed with the mobile internet and accessing data and services on the move, things people are either paying too much for or just aren’t getting. Addressing these challenges forms the basis of the first wave of plans from iD.”

iD is the first major initiative from Dixons Carphone and is available to customers from all Carphone Warehouse, Currys and PC World stores, as well as online channels.



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