Cat launches S50 rugged smartphone


Flagship handset designed for outdoor sports enthusiasts and workers who demand both high end performance and protection from the elements

Cat Phones has announced the launch of the Cat S50, a rugged, high end 4G smartphone designed specifically to be used outdoors and in challenging environments, making it the perfect partner for extreme sports and outdoor working.

The S50 is waterproof and the screen can be used even with wet fingers. It is scratch-resistant, dustproof and can withstand more than just a few bumps and scrapes. It also has a quad core 1.2Ghz processor running the latest version of Android (KitKat,) with access to Google Play meaning there is no compromise between performance and protection.

Following on from the best-selling Cat B15Q rugged handset, the S50 boasts a faster processor, bigger screen, improved standby time and improved imaging and connectivity capabilities including an 8MP camera and 4G compatibility. It is available in a range of colours including Forest and Slate, each one encased in shock absorbent rubber.

'Choosing a mobile phone suitable for outdoor pursuits has often meant making a compromise on either the functionality or the level of protection,' said Oliver Schulte, CEO of Cat Phones. 'Not so with the S50, which offers all of the features of a highend smartphone with the level of protection and durability that you'd expect from the Cat brand.'

The S50 is also the first Cat phone to be launched pre-loaded with the Cat Phones App Store of over 1,000 hand-picked apps. The curated collection – which includes both well known and widely used apps such as Skype and Endomondo to smaller niche but equally useful ones like CHECD – means Cat phone users don't need to trawl through the 1.2 million apps on Google Play to find the one they want. The 1000 apps most relevant to their work and play are now one click away in the Cat Phones App Store.

Added Schulte: 'An active or outdoor lifestyle requires phones to be taken into environments that they're not designed for. At Cat Phones we recognised the need for a mobile that was built to be a true companion to these activities and environments rather than being hidden away in a bag or wrapped up in a rucksack. The S50 is a phone that can always be at the centre of the action.'

Complementing the durable design features, the S50 boasts performance-enhancing audio technology for unparalleled sound performance developed by Waves, a recipient of a Technical Grammy Award. This provides a better listening experience even outdoors, for everything from playing games, watching movies, listening to music or using online voice communication.


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