Smartphones to account for majority of Chinese mobile market by year end
Mobile connections in China will be led by smartphones this year, which are on track to account for two thirds of all mobiles by the end of this year, according to a new study published today by GSMA Intelligence, the research arm of the GSMA.
The rapid adoption of smartphones across urban areas in China has been fuelled by the increasing popularity of both international device brands, such as Apple’s iPhone, and devices produced by a growing number of domestic smartphone vendors. 4G models are now the primary driver of smartphone sales, which is accelerating China’s migration from 3G to 4G networks.
The new study finds that smartphone adoption in the country (as a percentage of connections) had reached 62% by the end of the first quarter 2015, above the average level in Europe (55%).
According to GSMA Intelligence, there were 672 million unique mobile subscribers in China in the first quarter 2015, accounting for 48% of the population. Smartphones accounted for 805 million of China’s 1.3 billion mobile connections the first the first quarter 2015, a figure predicted to reach 913 million (68%) by the end of the year.
“Almost half of the Chinese population now account for China’s 1.3 billion mobile connections and 62% of these connections are smartphones,” said Hyunmi Yang, chief strategy officer at the GSMA. “Our study published today reveals a vibrant domestic device market that has established the smartphone as a lifestyle hub and digital platform for millions of Chinese citizens, with large scale investments in 4G networks by Chinese mobile operators triggering a new era of growth.”
However, growth in smartphone connections has slowed in recent quarters as the Chinese market has matured, suggesting that the majority of current smartphone sales are now being driven by replacements rather than new connections.
3G connections in the country have begun to decline as 3G smartphones are replaced with 4G models. The study predicts there will not be any new non-4G models released by Chinese smartphone vendors after 2016, with many having taken this step already.
It is forecast that 4G connections in China will reach one billion by 2020, representing about two thirds of the market by this point, up from 100 million (8%) at the end of 2014. Local mobile operators are also driving the move to 4G by subsidising the cost of an increasingly wide range of 4G devices via their retail channels.
According to the study, the average price of a smartphone in China is CNY1,100 ($175). The average price of a smartphone from a domestic Chinese vendor is CNY935 ($150), almost half the price of a smartphone from an international brand at CNY1,765 ($285). However, the study finds that major Chinese vendors such as Xiaomi and Huawei are increasingly releasing new models that target mid to high end market segments.
Chinese vendors are also producing a greater proportion of 4G smartphones than their international rivals. In the first quarter 2015, 70% of new handset models released by Chinese vendors supported 4G, compared to the global average of 40%. The average price difference between a Chinese-manufactured 4G smartphone and its 3G equivalent is CNY375 ($60).
“Chinese smartphone vendors such as Xiaomi, Huawei and Lenovo are benefiting from a rich local smartphone manufacturing and design ecosystem, which is allowing them to compete effectively with foreign smartphone brands such as Apple and Samsung,” added Yang. “There remains a large market for producing budget smartphones that enable people to connect to the mobile internet for the first time, while the increasing number of affluent customers in China is also fuelling a growing luxury smartphone market.”