LG to standardise UX features


G3's UX features to be rolled out across launches of mid to entry level smartphones and tablets from second half 2014

LG Electronics (LG) has stated today that it will begin standardising its proprietary user experience (UX) features, first introduced in the new LG G3, across most of the company's mid to entry level smartphones and tablets launched in the second half of this year.

Since its unveiling in May, the LG G3's UX features have been positively received. The 2014 Red Dot Communication Design Award judges also applauded the LG G3, with a total of three 'Best of the Best' awards for its intuitive UX features.

'With the basic principles of the G3's UX features rooted in making complex technologies simple and convenient, our goal was to provide consumers with a user experience they genuinely need and want,' said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications. 'Standardising these features across our entry and mid tier mobile products is just a natural extension of our desire to make every LG device feel premium and unique.'

A simplified camera displaying only the most frequently used menus is one of the UX features that will be standardised across mid and entry level LG smartphones. One of the key camera features is Touch & Shoot, which helps capture special moments quickly and intuitively by letting users tap anywhere on the display to focus and trigger the shutter in one single step, eliminating a time consuming two-step process.

Gesture Shot makes taking selfies simple and fun. Opening and closing a hand in front of the lens starts a three second countdown before triggering the shutter for brilliant, blur-free selfies. Clean View offers a full, clutter-free preview interface by removing all camera menu icons from the screen.

Another UX feature to be standardised is Smart Keyboard, which reduces input error by up to 75% by tracking and analysing typing habits and intuitively ‘knowing' what words the user intended to type.

The keyboard can be re-sized to better fit the user's hands and thumbs. Suggested words, which appear above the keyboard, can be entered with just an upward flick of the thumb. Individual keys can be customized with frequently used symbols for even faster input. Long-pressing the space bar and sliding the thumb or finger left and right repositions the cursor for faster editing.


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