London mobile co raises further $5.5m


MMC Ventures leads a $5.5 million investment in London mobile tech business

Somo, an independent global mobile solutions company, has received $5.5 million follow-on funding from MMC Ventures, including the MMC London Fund, and other private investors.

Founded in 2009 by serial entrepreneurs, Nick Hynes and Carl Uminski, Somo has built some of the most innovative and creative mobile products in the market and run some of the most successful campaigns for brands all over the world such as Audi, BP, De Beers, The New York Times and AirAsia Expedia.

Somo was one the first beneficiaries of the MMC London Fund, which is overseen by the Mayor of London and intended to support the growth of London-based businesses. Since taking the investment last year, Somo has grown by more than 100%, having hired 60 additional staff, including mobile engineers, insights, loyalty and social specialists, while attracting several new clients including De Beers, British Gas, and Tesco.

In addition, Somo has worked to develop its mobile advertising solutions and enterprise grade mobile platforms including the new mobile app tracking product Lithient App Tracker.

Headquartered in London, Somo has offices in New York, San Francisco, Los Angeles, Berlin, and Singapore and currently employs 180 people.

Nick Hynes, co-founder and CEO, Somo, said: 'Our business is absolutely flying. Our people are recognised globally for being experts in mobile technology, and are trusted by our clients to advise on how to take advantage of the connected future. We have attracted an incredible calibre of clients and we are ready to take the next step. It's great that MMC Ventures continues to support us and we are delighted that they are coming along for the ride.'

Rory Stirling, partner, MMC Ventures, added: 'Somo is growing at a phenomenal rate. We are consistently impressed by the performance of the team, and the business as a whole. The MMC London Fund is all about identifying the fast growth London businesses that can go all the way given a little support, and we are very pleased to be continuing to support Somo as they progress.'

GP Bullhound advised Somo on the investment.


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