O2 targets enterprise market


O2 creates new partner businesses programme to grow in the enterprise market

O2 has announced the launch of a new Customer Engagement Programme for Strategic Enterprise Partners. The programme, which is launching with an exclusive workshop at the company's Slough, UK headquarters this week, will bring together expertise from across O2 and its partner businesses, combining the value of a leading communications provider with the bespoke services of experienced partners.

The new programme aims to help O2's partner companies boost their new business success rates by creating a joint offering, combining expertise from both the partner business and O2. The move marks the next step in O2's commitment to its channel partners by applying expertise and knowledge from across its own business, and sharing insights to develop compelling market propositions with its national network of partners. The programme will work with O2 Centre Of Excellence Partners, including Centre Of Excellence Distributors like Avenir Telecom, along with O2's wider partner network.

The new programme will take a three stage approach: identify a potential new Enterprise prospect from O2 or its partners; work together to apply sector-specific knowledge to create a compelling proposition to secure win the customer collaboratively between enterprise direct and its partners; a joint approach to customer relationship management throughout the contract.

David Plumb, general manager, enterprise at O2, commented: 'We believe that creating a collaborative model between our partners and O2 direct sales teams will for the first time in the UK allow enterprises to take advantage of a unique joint proposition, whereby a mobile network and local partners can work together to give customers support with mobility applications, flexible working and reducing cost and complexity. All this will be delivered with enhanced service from people who are passionate about our customers businesses.'


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