Samsung peddles Victoria Pendleton Olympic app


Gives customers the chance to win a track day with Olympian cyclist Victoria Pendleton

Samsung, Worldwide Olympic Partner in the wireless communications equipment category, is offering customers a London 2012 Olympic Games experience that will see them get unprecedented access to one of the UK's top athletes, World and Olympic champion cyclist, Victoria Pendleton, through an Olympic inspired app.

The Victoria Pendleton Road to Victory app will be available to Three customers through Samsung devices and will feature exclusive content, images, news and mobile wallpapers from Team Samsung ambassador, Pendleton. Giving a unique insight into the life of an athlete at the top of their profession, the app charts the highs and the lows of her preparation ahead of this summer's London 2012 Olympic Games.

Customers of Three who download the app will be able to enter a competition to win a track day with Pendleton, witnessing firsthand the training and preparation undertaken by professional athletes. Ten lucky winners plus their guests will spend the day with Pendleton getting tips to improve their own cycling and will also be able to ask her questions about her Olympic experiences to date.

Available to Three customers from 23 July with the purchase of a Samsung Galaxy phone, the app, developed by Candyspace, will also feature Pendleton's eight week training regime as her preparations for the London Games gather pace.

Simon Stanford, Samsung's vice president, UK and Ireland telecommunications and networks division, said: 'Excitement around the Olympic Games is building every day and we at Samsung are delighted to be able to offer Three customers the chance to enjoy exclusive behind the scenes content from Olympic hopeful Victoria Pendleton.

'As the Wireless Partner for the London 2012 Olympic Games we want to give as many people as possible the opportunity to take part in this historic sporting event, and the Road to Victory app is the another way for everyone to be involved. We'd also like to wish Victoria Pendleton the best of luck in this month's Olympic Games; everyone at Samsung will be cheering her on.'

Smart Chimps thinks: Get in the Olympic spirit! Fans should watch Victoria tonight (18 July) on BBC1 documentary, 'Victoria Pendleton, Cycling's Golden Girl', 9pm.


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