Samsung takes aggressive stance on mobile business


With 166 million mobile business customers, Samsung hopes to rock the enterprise boat

Samsung is taking the most aggressive stance on mobile business customers compared to al other mobile device manufacturers, according to a new study.

According to ABI Research, at the end of 2013 Samsung had 166 million mobile business customers, defined as employed individuals using their smartphone for business and personal reasons. However, most of these Samsung customers are bring your own device users, as opposed to pure business users.

ABI Research claimed Samsung wants to capture more share of the corporate liable smartphone market, and wants more enterprise apps developed for its platform.

'Samsung continues to make strides in the enterprise and remains confident in its strategy to support enterprise mobility efforts,' commented Jason McNicol, senior analyst at ABI Research.

'If you look at other device OEMs with an enterprise mobility focus, they tend to have a single solution available,' continued McNicol. 'Samsung on the other hand has SAFE, Knox, virtualisation, and possibly Tizen as enterprise solutions. No other OEM is taking such an aggressive stance towards enterprise mobility.'

Samsung's move towards the enterprise began in 2009 and has slowly built up momentum since. Key initiatives along the way have led to twenty three smartphones and tablets being released and deemed enterprise ready as a result of a diversified partner network that focuses specifically on enterprise needs.

McNicol added: 'This past year, however, showed Samsung is not invincible as evidenced by launch delays and security issues in KNOX, its flagship enterprise mobility platform. Samsung has the capabilities and resources to overcome these hurdles, but is the market willing to wait? Fortunately for Samsung, the enterprise mobility market has lots of room to grow.'


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