Samsung unveils Galaxy S7 and S7 edge


Powerful performance includes advanced camera features, water resistance and external memory

 Mobile World Congress: Samsung has announced the newest additions to the Galaxy family of products, the Samsung Galaxy S7 and Galaxy S7 edge.

Galaxy S7 and Galaxy S7 edge introduce the first dual pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to this technology, which is a brighter lens with wider aperture and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving people a completely immersive visual experience.

The 5.1 inch Galaxy S7 and 5.5 inch Galaxy S7 edge are constructed with 3D glass and metal, in a sleek design with durability and ergonomic curves for a comfortable grip. The devices’ new Always-On Display gives users a simplified, zero touch experience where they do not need to worry about missing a call or important notification.

Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, increases efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.  

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage.

Samsung has also made significant hardware and software updates to optimise gaming performance both phones. The powerful processer and bigger battery capacity on each ensure longer playing time, and an internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimise notifications. Additionally, people can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives gamers the ability to play high-performance graphic games with lower battery consumption.

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience,” said DJ Koh, president of mobile communications business, Samsung Electronics. “We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”

Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also access Samsung Pay. Protected by Samsung KNOX, fingerprint scanning and advanced tokenisation, Samsung Pay works with near field communication (NFC) as well as magnetic secure transmission (MST) and barcode technology, making mobile payments available to more merchants and consumers than ever before. The UK will be among several markets to launch Samsung Pay in 2016 and updates on availability will be provided in due course.

The Galaxy S7 and Galaxy S7 edge will go on sale in the UK on 11 March and customers can pre order from today.  


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