Tablets storm UK homes


Half of UK homes turn to tablets in just five years

The tablet computer has established itself as a must-have device in just five years with more than half of UK homes now owning one. The rapid rise in popularity of tablets means that over half of UK households (54%) now have one, up from just 2% in 2011 after Apple’s iPad launched in the UK on 28 May 2010, UK regulator Ofcom has stated.

Tablets are proving particularly popular among people aged 35 to 54 with nearly two thirds of this age group (64%) having a tablet. The trend looks set to continue; 21% of households currently without a tablet told Ofcom they were likely to get one within the next 12 months.

According to Ofcom’s research, seven in ten (71%) children aged five to 15 had access to a tablet at home by the end of 2014, up from just over half (51%) in 2013. And many kids do not even have to share a tablet with their parents. One in three children (34%) aged five to15 have their own device, up from one in five (19%) in 2013. Tablets are also proving popular with toddlers; one in ten (11%) of three to four year olds now have their own tablet to keep them entertained.

In terms of reach, the mobile phone was the primary device used for gaming by the end of 2014, with over a quarter (26%) of mobile users playing games at least once a week. But gaming on tablets is becoming increasingly popular, and catching up on console gaming. Some 15% of all adults use a tablet to play games such as Angry Birds, Halo or Candy Crush compared with 17% for gaming on consoles. Almost one in four (24%) 16 to 24 year olds are regularly gaming on their tablet.

Tablets are helping to drive the use of apps, with 86% of adults who go online on a tablet using apps at the end of 2014. News apps are proving popular with 48% of all app users typically getting their headlines on an app, compared to 37% who tend to use a web browser.

But, when searching for information, the browser still prevails. Altogether, 61% of app users mostly use a browser to find the information they are looking for. Only 25% tend to use an app.

While more than one in three adults (37%) use a tablet to go online at home, 15% appear to take their tablet with them when out and about, away from home, work or their place of study.

Watching video clips is proving popular on tablets, Ofcom said. At the end of 2014, 58% of people with a tablet connected at home were watching video clips online, while 36% were watching catch-up TV services such as BBC iPlayer or ITV Player.

Kate Reeve, director of consumer research at Ofcom, said: “In just five years, tablets have become a must-have device for millions of UK households. We’re using them to catch up with the news, watch our favourite soaps and keep the kids entertained, with around one in three five to 15 year olds having their own tablet.”


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