Tweakker in Chinese connectivity drive


Opens new business operation in Shenzhen to take marketshare in growing smartphone market

Mobile connectivity provider, Tweakker, has announced it has opened a new business operation in Shenzhen, China and appointed a local general manager to direct and build the operation. The move comes as part of its aim to take marketshare in the growing Chinese smartphone market.

The local operation has two objectives: firstly, promote and upsell Tweakker's connectivity app to smartphone manufacturers and have them embed the app in their new smartphone builds; secondly to leverage Tweakker's success with mobile virtual network operators (MVNOs) in mature markets such as Europe and the US and to develop supply contracts with the 25-plus Chinese MVNOs now coming to market.

According to China's Ministry of Industry, there will be eight million MVNO subscribers in the country by the end 2014, and 50 million by end 2015.

'Tweakker's journey is developing rapidly and we expect our new Chinese office to be the powerhouse behind growth in that market as well,' said Dennis Juul Poulsen, Tweakker's CEO. 'In the past months, we have enlarged our business development, sales and technical staff to service our growing business and these added resources will be key to realising our ambition to become the connectivity supplier of choice to handset manufacturers and MVNOs worldwide, and to firmly stamp our footprint in the developing Internet of Things market.'

Tweakker has developed a customer base of over 100 MVNOs and smartphone manufacturers and connected over 100 million devices via its cloud connectivity service since its launch in 2009.

On the technology front, it has successfully applied for an international patent for its connectivity and over-the-air (OTA) cloud service, rolled out device guides to speed up call centre support and cut business costs, and continued to build its database of mobile phones.


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