Vodafone uses pubs for rural mobile coverage


New pilot scheme designed to inject lifeblood into rural community pubs by providing reliable, indoor mobile coverage and internet access

Vodafone UK has launched a new pilot scheme in partnership with rural pub organisation, Pub is The Hub, which will provide four rural community pubs with reliable indoor mobile coverage for the first time.

Called the Rural Community Pub programme, the pilot will involve the installation of Vodafone’s Premium Sure Signal at four rural pubs, two in Norfolk and one each in Dyfed and Flintshire in Wales. The discreet femtocell unit will connect to the pubs’ existing fixed broadband connection and provide reliable, deep indoor 3G voice coverage and high speed 3G mobile internet access for employees and their regulars.

The average pub is estimated to contribute £80,000 to the economy annually [Department of Communities and Local Government January 2015]. However, some rural communities and the pubs which support them can struggle to receive decent quality mobile coverage via traditional means.  This can be due to a number of factors, including the extreme geographic nature of the area, difficulties with local planning permission or the absence of a fixed fibre connection required to link a mobile mast back to the core network infrastructure.

The Rural Community Pub pilot and Vodafone’s femtocell schemes, such as its Rural Open Sure Signal (ROSS) programme, help bring reliable coverage to rural communities without the need for a traditional mast. Pub is The Hub works closely with rural pubs to support rural services through diversification so it was a natural partner when it came to identifying suitable pubs for the pilot scheme.

The Cross Keys in Dilham, Norfolk and The Mermaid Inn in Elsing, Norfolk are already enjoying the technology, whilst the Blue Bell, Halkyn in Flintshire and The Royal Oak, Rhandirmwyn, Llandovery, Dyfed are expected to go live in the next few months.

Paul Grothier, landlord at The Cross Keys in Dilham commented: “I’m really proud that The Cross Keys is the first pub to go live on the trial. Dilham is an area with very little mobile coverage and being on the Norfolk Broads, we get a lot of holiday makers coming into the pub who have previously been disappointed by the lack of coverage. Since the technology has gone live, the pub now has fantastic 3G coverage and fast data speeds. My customers, staff and business are reaping the benefits.”

Steve Marquis, landlord at the Blue Bell Inn, Halkyn added: “The Blue Bell Inn, Halkyn brings quite a bit of tourism to North East Wales and the 3G coverage that the Vodafone Rural Community Pub programme will bring could hopefully be one of the key drivers to increase the quality of a visit to our venue. Customers will have an instant way to share experiences here in this increasingly connected world.”

Jorge Fernandes, Vodafone UK CTO, said: “We are delighted to be able to help these rural pubs extend and broaden the vital range of services they provide to the communities they serve through the use of the latest mobile technology.  Pubs up and down the UK are key to the economic and social well-being of rural communities and the country. By combining our innovative programmes, such as Rural Community Pubs and ROSS, with our current network improvement programme, we are calling time on no rural mobile coverage.”


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