Wembley launches new app with EE


App offers dynamic event content alongside travel and stadium information

Wembley National Stadium in London, UK, and mobile network provider, EE, have announced the launch of a new bespoke Wembley app as part of a partnership deal signed this week that sees the stadium referenced as Wembley Stadium connected by EE.

The app is the first live step of the planned technology road map to be delivered over the course of the six year partnership deal between the two companies, which also includes mobile ticketing solutions and Wi-Fi.

Available now on Apple's App Store and Android's Google Play, the app is designed to enhance the experience of visiting Wembley Stadium. The free app will help users to plan their visit to Wembley by delivering helpful and relevant information throughout the journey, from planning which event to attend and purchasing a ticket, to travelling to the stadium and locating a seat.

Features from launch include: a dynamic feed of event content including all the latest news including video, images and audio clips; the latest ticketing information, an interactive stadium map that allows users to find their way around and check the view from their seat; and a national travel planner to help stadium visitors plan the best journey to and from the stadium. Rob Ray, The Football Association group director of digital and information technology, said: 'The Wembley app represents the first of many fan focussed experiences that the Wembley connected by EE partnership is set to deliver. We look forward to working with EE to deliver an unparalleled connected experience for our event owners and their fans.'

Spencer McHugh, director of brand at EE, said: 'We worked with Future Platforms to deliver an app that places the stadium visitor at the heart of the experience, facilitating and complimenting the Wembley 'sofa to seat' experience. As the first touch point of EE's exciting new partnership with Wembley we wanted to showcase the benefits that this collaboration can bring from day one and there is lots more to come in 2014 and beyond.'

Planned app features for future updates include location based offers, digital queue management, audience participation and more. Further information will be announced in due course.


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