Windows Phone developers get DVLUP globally


Developers get keys to their own success with Nokia's DVLUP rewards programme

Nokia has announced that DVLUP, its rewards programme for Windows Phone developers, is now available in more than 20 countries globally after a successful pilot.

Designed to confront the industry wide challenge of app discoverability, DVLUP empowers developers to increase the visibility and success of their applications.

DVLUP, available as a pilot programme in the US and Canada since November 2012, now introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.

Developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP. This represents an industry first, as most application stores leverage algorithms to control promotional efforts.

DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as 'XP') by completing quizzes and challenges related to application development.

By creating high quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.

'Nokia's DVLUP programme puts developers in the driver's seat, providing them with a clear path to get their app featured in app discovery and marketing channels,' said Chanse Arrington, global head of developer business tools at Nokia. 'By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandising channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success.'

Starting now, DVLUP is available in more than 20 countries including: Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, UK, US and Vietnam.


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