TAG Heuer, Google and Intel team for smartwatch


Announce Swiss smartwatch collaboration

TAG Heuer, Google and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear.

The trio claimed the effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in watchmaking, software and hardware.

Just one week after Apple announced the coming releases of its range of smartwatches, TAG Heuer, Google and Intel have stated they will create a product that is high quality and seamlessly connected to its wearer’s daily life in a combination of tech and design from Silicon Valley and the Watch Valley in La Chaux-de-Fonds, Switzerland.

David Singleton, director of engineering for Android Wear, stated: “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike, including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

Jean-Claude Biver, president of the watch division LVMH Group and CEO of TAG Heuer, said: “Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”

Guy Sémon, general manager at TAG Heuer, added: “The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.”

Meanwhile, Michael Bell, corporate vice president and general manager of Intel’s new devices group, added: “As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category,” remarked Michael Bell.

The collaboration was made official at Baselworld at the TAG Heuer booth.


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